UNGODLY PAIRINGS
TAC
Split Second 2021 submission
PROBLEM:
The number of road fatalities could be reduced by up to 20% each year if people avoid drinking after driving.
TARGET AUDIENCE:
18 – 25 year-old’s with a valid driver’s license
INSIGHT:
Drinking and driving are better apart.
IDEA:
Set in the clouds, a very reluctant yet threatened Cupid follows the ungodly instructions of The Devil. With his bow and love arrows, the baby angel looks down at earth and targets people at a wedding, dog park and BBQ, where he creates the most incompatible pairings. Without seeing the consequences of these horrific matches, the audience is left to imagine the havoc.
Taubman's All Weather Paint
