YOUNG ONES 2020
PROBLEM:
Teen's reckless behaviours such as partying and vaping, despite calls for social distancing, are driving the rise in COVID-19 cases.
CHALLENGE:
Convince teens that quitting vaping isn’t just good for them, but for society as a whole.
INSIGHT:
Digital native teens don't respond well to directive messaging.
IDEA:
Subconsciously create an association with vaping and its potential to harm others, through non invasive, frequent messaging via the game Among Us.
Teammate: Nina Neyland